Price matching: OTAs are doing it, should you?

With Expedia's investment in Automatic Rate Match, price matching has become critical to staying competitive, sending a strong signal to hotels to consider a similar approach

Price matching is not exclusive to OTAs; e-commerce giants like Amazon have mastered it to maintain customer loyalty. By using dynamic pricing tools to stay competitive, they employ a strategy similar to Expedia's Rate Match approach. Hotels can enhance their price-matching strategies with automation tools like Triptease's On-Site Price Match, which works in a similar way.

Key takeaways

• Automated price matching under your control: You choose which OTAs to match and set the discounts you're willing to offer. Triptease applies the smallest discount necessary to secure the booking, ensuring you stay in control and eliminate OTA undercutting;
• Small discounts, big profits: Data shows that direct rates only need to match or slightly undercut OTA rates to secure bookings. Focus on precise, targeted discounts instead of broad offers;
• Self-service performance data and real-time insights: Track impressions, clicks, bookings, and revenue while assessing your pricing competitiveness against OTAs. Identify which discounts drive the most engagement and bookings.

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