Priceline's travel trends for 2025
Consumers will shift from revenge travel to intentional travel, seeking meaningful personal connections and experiences that align with their passions
Priceline has released its 2025 Trend Report, featuring exclusive travel data that highlights eight influential trends and destinations that will shape the travel industry in the coming year and beyond.
Key takeaways
- Awayborhoods: Young travelers are embracing local living, preferring the authentic atmosphere and activities of neighborhoods over crowded, tourist-oriented attractions.
- Flocking: As the most digitally connected generation, Gen Z is increasingly seeking a break from the online world and looking for real-world escapes.
- Star Trekking: Interest in astronomy and celestial events remains high following the 2024 total solar eclipse, with younger travelers venturing to prime stargazing locations.
- Racket sports: Racket sports like tennis and pickleball are gaining popularity in parks, themed bars and activity centers, inspiring travel around these games.
- Gap days: In 2025, travelers will experiment with a taste of retirement, booking trips to explore new hobbies, pursue alternative careers and acquire life-changing skills.
- Running the world: The rise of local running clubs is attracting Gen Z and Millennial travelers, who seek out these groups as a unique way to explore new destinations.
- Townsizing: Many Americans are looking for simplicity and will travel to find it. Expect to see an increase in travel to charming small towns across the country for a cozy getaway.
- GetHerAway: With the increasing demands of parenting, mothers are prioritizing self-care by taking time away to relax and enjoy comforting amenities, recognizing the need to recharge from their daily responsibilities.
Get the full report at Priceline