Quick wins for increasing vacation bookings on your hotel website

There are additional steps hoteliers can take to maximize vacation bookings and ensure their marketing efforts hit the right notes

While holiday sales have skyrocketed in popularity over the past decade, most hotels still need to create separate campaigns to sell rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways hoteliers can entice potential guests and encourage them to book a stay.

Key takeaways

• The best holiday promotions begin long before the season officially begins. As all hoteliers and hospitality marketers know, the travel planning journey can involve multiple steps across multiple touch points;
• Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true during the holiday season, which is a limited time period;
• When it comes to marketing, personalization is one of the most powerful ways to maximize conversions. Guests have become accustomed to using platforms and websites that instantly recognize them - including their interests, spending and preferences.

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