Radisson innovates digital meetings & group sales

New technology implementations allow meeting and event planners to book the Group's M&E venues through external MICE platforms

To expand its meeting and events offer beyond its own RadissonHotels.com website, Radisson Hotel Group has revealed its extended its long-term partnership with venue management SaaS solution provider, MeetingPackage.

Key takeaways

• A seamless integration between EMMA, Radisson’s PMS solution, and the meeting and events booking software from MeetingPackage has been established, which enables Radisson Hotel Group to use MeetingPackage’s software as a channel management solution to connect to third-party vendors;
• This new offering is an intuitive and automated channel management solution for external organizers as well as third-party event vendors such as Venuedirectory to explore and book Radisson Hotel Group’s M&E venues;
• Through a single integration with MeetingPackage’s robust distribution APIs, distribution partners – including event marketplaces, TMCs, DMCs, and other industry providers searching for meeting rooms or group accommodation blocks – can now access Radisson’s EMEA properties.

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