Rafael Nadal launches hotel brand with Meliá
ZEL plans to roll out 20 lifestyle properties over the next five years
The collection of resort and urban leisure hotels will launch in Spain and plans to expand into destinations across Europe, Asia, the Middle East, and the Americas.
Key takeaways
- ZEL will offer a hospitality experience focused on classic Mediterranean character and tout a range of different culinary, wellness, technology, and design partners;
- As an innovative, energetic hotel brand, ZEL aims to attract and surprise a new generation of travelers that are seeking new ways to focus on well-being and travel sustainably.
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