Rebuilding Expedia

Some parts of Expedia Group faced challenges during the recent technology migration, and the new CEO is focused on rebuilding and moving forward

Expedia Group recently completed a technology migration that unified its three primary brands - Expedia, Hotels.com and Vrbo - on a single platform, resulting in some business slowdowns as the company focused on the transition.

Key takeaways

• Inventory expansion: To attract more customers, Vrbo is expanding its inventory after scaling back marketing efforts during the technology migration;
• Unified loyalty program: Last year, Expedia Group consolidated the loyalty programs of Expedia, Hotels.com and Orbitz into a single plan called One Key. While it has been successful in some areas, the company has paused the rollout of the program outside of the U.S. and U.K;
• AI innovations: Earlier this year, Expedia introduced Romie, a generative AI-powered tool designed to act as a travel agent, concierge, and personal assistant. This is part of a broader initiative to integrate AI technologies, including tools for review summarization and call center optimization.

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