Reconciling discrepancies in hotel booking data
In the dynamic world of hotel booking, what you see is not always what you get. It’s far too easy to look at certain metrics and make assumptions about their impact on the business
There can be significant gaps between what hotel booking data is captured at the time of booking and what’s owed as a commission after a guest’s stay. Therefore, a holistic view of various metrics and their relationships is critical.
Key takeaways
- Onyx Insights data from 2023 show that the actual revenue confirmed by hotels, known as total transaction value (TTV), was 12 percent lower than the booked figures;
- Furthermore, reservation modifications also led to significantly overestimated ADR and commission per commissionable room nights, at more than 10 percent each;
- While overall length of stay (LOS) showed far less deviation, with an overestimation of 1.8 percent, TMCs’ estimates for guest check-in and check-out dates were inaccurately projected by approximately 9 percent.
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