Recovery of European hotel bookings slows
HotelHub expects hotel rates to increase during the first half of 2023 due to the impact of high inflation
HotelHub's latest index of the hotel market showed that international bookings from European markets dipped in Q4 of 2022, compared with the “steady” increases seen during the previous two quarters.
Key takeaways
- International hotel bookings made in Europe were only 1 per cent lower than in 2019 at the end of the third quarter of 2022, but this gap had grown to 3.5 per cent by the end of December;
- Average daily rates continued to “fluctuate” across the quarter, with rates falling in key European cities such as London, Paris and Rome in Q4, compared with the prices at the end of September;
- Continuing high level of bookings being made through OTAs, which reached 65 per cent of transactions in Europe during Q4, almost double the proportion in the same quarter of 2019.
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