Redefining hospitality through a flex-hybrid business model
As demand for personalized hospitality solutions grows, hoteliers are diversifying their offerings to adapt to changing traveler preferences and capture new growth opportunities
The shift to remote work has changed the work-life balance, making "bleisure" a key strategy for travel companies. The rise of digital nomadism is also driving demand for longer stays and multi-generational family travel, as more people combine business and leisure travel. These trends present new opportunities for hospitality brands, especially for properties that offer flexible customization to attract different market segments.
Key takeaways
- In response to the demand for flexible hospitality solutions, Singapore-based The Ascott Limited has implemented a flex-hybrid model across its global portfolio. This approach addresses the needs of relocated professionals, long-term guests, and the increasing demand for transient and blended travel through versatile lodging options like serviced residences, co-living spaces, and hotels;
- For instance, Ascott Dadonghai Bay Sanya combines luxury accommodations with long-stay facilities to attract vacationers and remote workers, while Somerset Pattaya offers a resort-like experience with spacious serviced apartments;
- The benefits of this model are highlighted in an impact study by IDeaS, which reported significant revenue growth across regions.