Relationship between hotels and meeting planers is symbiotic
Flexibility to customize the hotel proposal based on what the planner is looking to secure is key in getting the business
Cultivating and preserving your relationships with planners now and in the future is especially important to locking in potentially years' worth of group business as a safety valve as the industry faces the threats of a broad economic downturn and drop in demand.
Key takeaways
- Anyone in the industry can inquire about a property electronically, so it's more important than ever for hotels to distinguish themselves by making the 'it' factor obvious;
- Hotels can amp up their unique appeal against competitors by forging solid relationships with meeting planners through transparency and communications to match the needs and desires of the planner's group;
- Going forward, hotels’ relationships with meeting planners are likely to become more digital and data-driven.
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