Revisiting Google’s Free Booking Links
Key findings from an analysis of metasearch performance for 1,000 hotels across Europe & Asia Pacific
In 2021, Google added Free Booking Links (FBL) as part of the Google Hotel Ads platform. When a hotel creates a Google Hotel Ads campaign and activates this feature, a free link to its website booking engine is displayed alongside paid ads in the metasearch module.
A new study by D-Edge shows why Free Booking Links are a game-changer for hotels.
Key takeaways
- 34% of metasearch revenue came from Google’s Free Booking Links;
- With Free Booking Links, distribution costs for Google Hotel Ads fell by almost 4 points;
- 68% of bookings from Free Booking Links were made on mobile devices.
Get the full story at D-Edge