Russian travel ban not derailing European hotels recovery

Most European hoteliers are shrugging off the impact of the Russian travel ban on hotel demand

The hospitality industry in Central and Eastern Europe has felt only a moderate impact from the Russian travel ban and relative proximity to Ukrainian battlefields, though some resorts traditionally relying on tourists from Russian and other former Soviet countries are under pressure.

Key takeaways

• Although some resorts have experienced difficulty filling gaps in demand traditionally held by Russian tourists, the general picture of hotel recovery in Central Europe is positive;
• The lift in global travel demand accelerated the recovery of hotel fundamentals despite the war in Ukraine and the rise in geopolitical tensions, which were particularly felt in Central Europe given its geographic proximity;
• China’s long-awaited reopening following three years of strict lockdowns will undoubtedly fuel even further growth and demand across Europe.

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