Short-form videos key for hotel marketers in 2023

An extremely effective way of engaging with consumers in a substantial way

Jan 9, 2023

According to Google APAC, at least 98% of all travelers are researching and making travel purchases online, and over 56% of them are using video touch-points in their travel journey.

Key takeaways

TikTok's TravelTok is a community online which has 3.5 billion views;
YouTube Shorts isn’t just a TikTok “copycat” anymore – there’s strong consensus it will overtake TikTok in popularity soon;
With the rise of short-form videos, travelers want to be entertained by short-form ad videos.

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