Slower-than-usual summer for Whistler’s tourism

The summer season is proceeding at a slower pace than in pre-pandemic years, prompting hotels to reduce prices in an effort to stimulate demand

Although the Village Stroll still attracts crowds of visitors on weekends, various sectors within the resort are encountering a subdued summer, according to Louise Walker, the executive director of the Whistler Chamber of Commerce.

Key takeaways

• Whistler is observing a decline in international visitors, and the return of U.S. tourists to Canada post-pandemic has been slower than initially anticipated.
• While conference groups helped maintain overnight visits during May and June this year, the booking rates for July and August are trailing behind the levels seen before the pandemic.
• The dampened demand is impacting overnight accommodation providers in different ways, with larger hotels experiencing a somewhat better pace compared to smaller hotels and independent lodging providers, which are facing slightly more challenges.

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