Sofitel makes a stylish TikTok debut

A playful video series redefines luxury hospitality storytelling for a new generation of travelers

The French luxury hotel brand is launching a new video-first campaign titled ‘Sofitel Encounters’, showcasing a playful and cinematic view of luxury hotel life. The campaign will appear on Instagram, Facebook, YouTube, and, for the first time, TikTok - marking a new chapter in Sofitel's social media presence.

Key takeaways

• ‘Sofitel Encounters’ is a video series blending elegance, humor, and behind-the-scenes storytelling with heartfelt guest-staff moments across Sofitel hotels.
• The three-part series introduces quirky characters and humorous scenes like croissant debates, ASMR pillow reviews, and quirky morning routines.
• The campaign highlights Sofitel’s signature touches, such as La Haute Croissanterie and the personalized ‘Sofitel MY BED’ experience.
• This marks Sofitel’s debut on TikTok, targeting a younger, Gen Z and Millennial audience with relatable, snackable content.
• The campaign aims to connect authentically through refined yet playful storytelling on modern digital platforms.

Watch the videos on TikTok