Start driving more direct bookings through Google

Google allows hotels to add free booking links that display direct rates alongside OTA rates with a link to your booking page

Relying too much on OTAs can hurt your hotel's profitability. If more than 70% of your bookings are coming from OTAs, it's time to focus on direct bookings. One effective way to do this is to maximize Google's hotel search platform.

Key takeaways

• More and more people are using metasearch engines like Google, TripAdvisor, Trivago and Kayak to search for accommodations because they offer a wide range of options and easy price comparisons across booking sites;
• Millions of travelers worldwide use Google's hotel search module every day. Having a presence on the platform allows you to connect with a valuable audience of potential guests who are actively searching for accommodations in your area;
• Unlike OTAs, metasearch engines don't sell room inventory. Instead, they direct travelers to OTAs and hotel websites to complete their bookings. Best of all? It's free! Google doesn't take a commission for these referrals.

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