The steepest RevPAR declines from 2019 were seen in Atlanta and San Francisco
U.S. hotel performance increased from the previous week, according to STR‘s latest data through Jan. 28.
Jan. 22-28, 2023 (percentage change from comparable week in 2019):
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The new face of hospitality - While traditional hotel stays remain popular, the industry now offers innovative models for diverse, discerning travelers.
Virtuoso on technology, longevity and diversity in luxury travel - Too many people focus on the idea that technology will replace travel agents. In reality, it has only enhanced what they do.
OTAs must remain agile amid rapid change - While AI helps OTAs roll out features faster, errors in travel bookings or customer service can cause major customer stress.
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