Strategies for successful luxury hotel marketing
Although many luxury hotels use similar marketing tactics, a personalized approach, storytelling and emphasizing value over price can give you an edge
Infinity pools with breathtaking views, sprawling beachfront bungalows, exclusive spa treatments, Michelin-starred restaurants, exquisite design and outstanding service are the hallmarks of luxury hotels. But how do you communicate to potential clients what makes your hotel truly exceptional?
Key takeaways
- Tell a compelling story: our luxury hotel marketing strategy should tell a story that highlights what sets you apart and makes your experiences unique;
- Focus on experiential marketing: Guests who book a luxury hotel are looking for more than just a comfortable bed. They want to know how your hotel will make them feel and what unique experiences they'll enjoy;
- Emphasize exclusivity: Exclusivity is central to luxury branding. Consumers are drawn to the allure of something truly unique that encompasses the product, the service, and the entire buying experience.
Get the full story at EHL