Target 'niche' Chinese travelers, not numbers

With a new generation of travelers, there's no longer such a thing as 'the Chinese tourist'

Aug 1, 2023

The Chinese market has evolved a lot. It used to be thrown in one pot, like the Chinese only travel in big groups and take lots of pictures; they only go to the big places. The pandemic has changed that, with many Chinese travelers visiting an increasing number of countries.

Key takeaways

The Chinese mass market remains focused on "iconic" international travel destinations, such as New York, Paris and London;

Destinations like Africa are not going to attract that bulk market; it remains a niche destination for Chinese tourists with focused interests in things like culture, wildlife and exploring;

Marketing initiatives should span both the public and private sectors, ensuring that messaging is targeted to attract diverse budgets, ages, travel interests, preferences and travel motivations

Get the full story at VOA

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.