The “chainification” of Europe's hotel industry
A new Booking.com report highlights a “boom” in hotel growth and erosion of independent properties in Europe
According to the report, Europe is at the beginning of a “chainification” of its hotel industry - starting with France and the U.K. - as the market prominence of chain hotels pushes “relentlessly upwards”, which the report states is coming at the cost of independently owned competitors.
Key takeaways
- Booking.com’s report explains how just four international hotel chains are behind almost half of all new hotel construction projects in Europe;
- A closer look at these figures shows Europe currently has a construction pipeline of over 1,700 hotels and 260,000 rooms, with a record 524 projects at early planning stage;
- A stated 49 percent of this construction is driven by Accor, Marriott, IHG and Hilton, with hotel chains generally making up 64 percent of all investments for construction projects.
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