The evolution of retargeting
With the demise of third-party cookies, adapting strategies becomes crucial for maintaining effective retargeting and driving hotel bookings on your website
Using third-party cookies limits your ability to accurately retarget a single user across various devices, making 'people-based marketing' a difficult task, often leading to a less cohesive customer experience. This challenge ultimately increases costs for advertisers.
Here is how Sojern’s three pillars approach supports the deprecation of the third-party cookie.
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