The evolving landscape of hotel reviews
The hospitality industry is witnessing a transformative era in how reviews and guest feedback shape its dynamics
The Shiji-ReviewPro Guest Experience Benchmark Report for Q3 2023 offers a detailed look at the hospitality industry to understand guest sentiment across various regions and hotel categories.
Key takeaways
- Guest experience and reputation management are critical areas for continuous improvement in the hospitality industry. The data-driven insights about common areas of complaints and praise can guide hoteliers in making strategic decisions related to guest satisfaction;
- For instance, addressing negative mentions in key categories like room quality, technology, and value can substantially improve the guest experience and online reputation;
- The information in the report underscores the importance of being agile and responsive to external factors such as economic conditions, technological advancements, and global events, which can impact guest expectations and perceptions.
Download the report at Shiji ReviewPro