The goals set for AI in travel are overly ambitious

Initially, the goal was to tackle complex challenges such as travel planning and booking. However, many have realized the importance of focusing on smaller, more manageable tasks

A recent paper on emerging technology trends in corporate travel, published by PhocusWire's sister brand BTN and sponsored by travel management company CWT, found that for most companies, the impact of generative AI on travel remains "more of a dream scenario than a reality at this early stage."

Key takeaway

• Less than a year ago, at an Institute of Travel Management event, PredictX called AI "the most disruptive thing since fire, the wheel, the number zero, all of those things;”
• At the time, the research firm also predicted that within two to three years, travelers might no longer interact with online booking tools or agents, with virtual assistants taking over;
• Today, the company acknowledges that while the initial excitement around AI among individuals has waned somewhat, enterprise adoption is gaining momentum.

Get the full story at PhocusWire and download the full report at CWT