The ‘hotel of tomorrow’ is closer than you’d think
A number of think tanks across the globe imagine the future of hospitality and travel and collaborate on a project called the Hotel of Tomorrow
The Hotel of Tomorrow periodically gathers hundreds of hotel owners, operators, designers, and suppliers from around the world in an “airship” in the metaverse. These include brands that are competitors in the real world, such as Wyndham, Marriott, Hilton, IHG, Four Seasons Hotels and Resorts, The Walt Disney Company, and Caesars Entertainment.
Key takeaways
- They’ve imagined vertical resorts, hotels in which the furniture retracts into the floors and ceilings, “greenwalls” made of plants to clean the air, robot bartenders and butlers, guest suites that can sense and respond to their occupants’ needs, and movable lightweight luxury rooms that can be set down in a wilderness, on a beach, or for a festival;
- The consumer has gotten smarter, technology has become more ubiquitous, labor costs have forced hotels to utilize more technology. So you have a combination of pressures all coming together;
- There’s also work underway to encourage innovation in future hospitality and travel leaders. New York University’s Tisch Center of Hospitality, for instance, has set up a Hospitality Innovation Hub to support travel-related startups that harness artificial intelligence, digital marketing, and virtual reality.
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