The Hotels Network launches Loyalty Lite

With Loyalty Lite, hoteliers can boost direct bookings by offering exclusive rewards and member rates to logged-in visitors, without the complexity or costs of traditional loyalty programs

Loyalty Lite offers a lightweight approach to guest loyalty, enabling seamless login on hotel websites and creating personalized journeys that drive direct revenue. The tool integrates with a hotel’s CRM if available, but can also operate independently, providing flexibility for all hotel types. By offering exclusive benefits and competitive pricing to members, Loyalty Lite helps hotels compete with larger chains that typically have more sophisticated loyalty programs.

Key takeaways

• Seamless Guest Login: Allow visitors to log in effortlessly and unlock member-only rates and perks with just a few clicks;
• Reward Visitors: Offer exclusive benefits to logged-in members without the need for costly and complex loyalty programs;
• Competitive Edge: Equip hotels to compete with large chains by providing better pricing while remaining compliant with OTA agreements;
• Personalization: Tailor website content for returning visitors, increasing engagement and conversion rates.

Get the full story at The Hotels Network