The Hotels Network unveils industry-first cookieless personalization suite

THN has invested in extensive research and development to create a cutting-edge platform that relies on AI models instead of cookies

In response to the evolving digital environment, The Hotels Network (THN), a direct growth platform for hotels, proudly unveils its personalization suite that operates entirely without third-party cookies—a first in the industry. This groundbreaking development represents a significant leap forward in the realm of digital marketing, addressing the shifting landscape where third-party cookie usage is on the decline.

Key takeaways

• The upgraded platform provides hotel marketers with a more effective approach to connect with visitors through personalized online experiences.
• The enhancement of targeting and segmentation translates into a seamless direct channel user experience and increased conversion rates;
• The technology further enhances THN’s Predictive Personalization platform, equipping hoteliers with improved segmentation and more impactful engagement strategies.

Get the full story at The Hotels Network