The new direct: Complexities and rewards of social bookings
Social Booking could be a new way for hotels to regain control of their direct bookings for the mobile era
Currently, direct bookings are those bookings that happen through a hotel’s website and booking engine, call center, or on property at check-in. While this has worked well for a long time, e-commerce has evolved a lot.
Key takeaways
- Social Bookings originated on social, super-apps such as WeChat, and others;
- They’re hybrid because they require each platform to have its own booking module custom-built for the hotel and for the platform;
- The booking module is connected via API to the hotel’s central reservation system or booking engine. And bookings are delivered through that system to the hotel.
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