The new traveler: Free spirits and brand loyalty
Traveling today is the best it’s ever been, giving travel and hospitality brands ample legroom on their journey to tremendous brand growth
PMG surveyed 1,800 Internet users ages 18 and older for its "Travel in 2024: The New Traveler" report. The survey was conducted from March 1 to March 13 and included respondents from the U.S., U.K., India, Germany and China. The report explores various aspects of travel, such as modes, frequency, loyalty programs, booking sources, and other related information.
Key takeaways
- The "Travel in 2024: The New Traveler" report highlights the emergence of a new type of traveler influenced by changing consumer preferences and industry advances over the past four years;
- This New Traveler is characterized by a more sophisticated mindset and comprehensive approach to travel, driven by recent trends and innovations;
- According to PMG's findings, over 61% of global travelers plan to increase their travel spending in 2024 compared to the previous year, indicating a robust interest in travel among respondents;
- The report contrasts the pre-pandemic trend of meticulously planned vacations with the current trend of more flexible and spontaneous travel.
Get the full report at PMG