The potential of GPT models for the travel industry

While it can be difficult to predict what GPT models might mean for the future of the travel industry, some key points can already be stated with certainty

GPT models - and the wider ‘generative artificial intelligence (AI)’ field - all have tremendous possibilities. The technology, although not new, has the potential to transform everyday life and thus create a huge appetite and concerns.

Key takeaways

• While planning a trip, a traveler could say, “Hey, I want to do nature-based activities in southeast Asia. I have two weeks, and this is my price range. What do you recommend?” and they would receive a complete trip itinerary in just a few seconds, including flights, hotels, train tickets and transfers to book;
• On trips, AI-powered instant translation services could make it easier for travelers to manage disruptions or negotiate last-minute changes directly with hosts who do not speak the same language;
• Machine learning models could also automatically inform a host about a late arrival at their hotel due to a delayed flight or allow them to change bookings on the spot.

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