The power of a unified Expedia platform

There was a palpable sense of change at Expedia's annual partner conference, driven not only by the introduction of new technology but also by the appointment of Ariane Gorin as the company's new CEO

Speed" has emerged as a central focus for many of Expedia's technology-driven decisions this year. At a media conference, newly appointed CEO Ariane Gorin emphasized the Expedia Group's approach to technology, which aims to streamline the search process and prioritize the rapid discovery of ideal travel options.

Key takeaways

• Amanda Rantuccio, Global Vice President of Brand Marketing, shared insights from a recent survey showing that 55% of travelers start their journey without a specific destination in mind, and that travelers browse an average of 141 pages of content before making a booking;
• Expedia Group is placing a strong emphasis on storytelling and subtle marketing strategies this year. The company's opening video at EXPLORE emphasized that the travel experience begins long before the actual trip, underscoring the importance of imagining, budgeting, planning and discussing trips well in advance;
• Rantuccio outlined the goal of positioning Expedia Group's brands - OTAs, service providers, flights, hotels, tours and attractions - throughout the traveler's booking journey, starting at the moment of inspiration.

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