The return of Chinese outbound travel
As Golden Week approaches, China's travel surge will boost global tourism, favoring destinations that offer immersive experiences for Chinese travelers
After years of limited mobility, Chinese outbound travel is set to make a significant recovery during the upcoming October Golden Week, according to Dragon Trail Research, which expects October Golden Week to come closer to pre-pandemic levels than any other Chinese holiday period since the country's reopening.
Key takeaways
- According to Dragon Trail Research, 40% of respondents planning to travel by the end of the year have set their sights on October, signaling a strong appetite for international vacations;
- ForwardKeys backs this up, reporting that air tickets issued for outbound travel have reached 85% of 2019 levels, a 32% increase from last year;
- U Unlike the early spike from the Mid-Autumn Festival in 2023, this year's Golden Week travel is more evenly distributed. These peaks reflect travelers' greater confidence and desire to explore new destinations at a relaxed pace;
- Industry experts have been eagerly anticipating this resurgence, and Chinese travelers are now embracing international exploration with a focus on personalized, immersive experiences.
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