The rise of London’s £1,000-plus a night super-luxe hotels

Price is no deterrent as wealthy visitors flock to the capital for ‘experiences’ only big money can buy

A new breed of uber-luxury hotels in London is breaking records with rooms costing more than £1,000 a night as wealthy visitors flock to the capital for “experiences” only (a lot of) money can buy.

Key takeaways

• In the Peninsula on Hyde Park Corner, a short walk from Buckingham Palace, rooms start at a kingly £1,300. Despite the startling price tag, the hotel is said to be running at full capacity;
• Fflur Roberts, head of luxury goods at the market researcher Euromonitor, says super-luxe hotels are popping in the world’s big tourist destinations as the 1% increasingly spend on “experiences”. Its figures estimate the global luxury hotel market is now worth £55bn but is headed nearer £80bn within four years;
• The hotels “aren’t just places to stay”, adds Roberts. They are resorts under one roof with multiple restaurants, state-of-the-art gyms and wellness spaces. “The needle keeps getting moved.”

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