The state of travel in 2024
The travel industry is experiencing sustained success in 2024, with companies enjoying robust growth and solid profit margins
The Skift Research team has published an in-depth report comprising over 350 slides, offering a detailed analysis of industry performance, evolving consumer behaviors, and business trends poised to shape the future of travel.
Key takeaways
- Consumers are increasingly seeking unique and memorable experiences rather than traditional travel options, fueling a surge in demand for experiential travel. This shift is not a fleeting trend but is reshaping the global tourism industry;
- Since the pandemic, travelers have shown a marked preference for booking directly. Around 51% of respondents reported a rise in direct bookings, driven by factors such as better pricing, exclusive offers, enhanced control, and more reliable customer service;
- Loyalty in the travel sector is evolving, especially among younger travelers. While high service standards are still valued, traditional loyalty programs no longer hold the same allure they once did.
Get the full story and purchase the report at Skift