There is no single version of a Booking.com landing page
The company is famous for its experimentation process, which results in quadrillions of variations of its Booking.com landing page at any given time
If two people were to both go to their Booking.com landing page at the same time and book a trip, we would most likely end up on different versions because there are so many versions. There is no one version of a Booking.com landing page.
Key takeaways
- Anybody at Booking.com can launch an experiment without permission from management, but anybody in the company can also kill an experiment that somebody else launched; they call it pushing the nuclear button;
- It’s an environment where we trust people to do the right thing, to test out things a lot. At the same time, it’s also an environment that has a lot of checks and balances, where other people can step in. It’s an environment where transparency is key;
- That is, when you’re trying to launch an experiment, you actually have to broadcast it first, inside the organization, so other people can look at your experiment, ask questions, criticize it.
Get the full story at https://hbr.org/podcast/2024/0...