TikTok publishes new travel marketer playbook
The new guide is designed to assist travel-related businesses in capitalizing on the app's growing interest in vacations
According to TikTok, 96% of its users are interested in travel experiences, and 77% of them say the app has influenced their recent travel purchases.
Key takeaways
- The guide examines overall engagement trends in the app, highlighting its growing significance as a key connection platform, as well as key travel trends in the app, such as the types of vacations TikTokers are seeking;
- In addition, there are a variety of recommendations on the types of travel content that users are consuming, as well as campaign ideas that are more aligned with your business offerings.
- The guide also includes case studies, advertising type recommendations, and an overview of how to market travel on TikTok.
Download the guide at TikTok for Business