TikTok shares effective strategies for travel marketers

What travel topics are trending and getting attention? How can you use these trends to up your digital, marketing and revenue game?

Travel content is exploding on social media. Whether it's stunning images, real-time updates or travel tips, there's no shortage of ways for travel professionals to connect with customers, partners and suppliers to boost their profile and profits.

Key takeaways

• Sustainable, eco-conscious travel is here to stay, with eco-friendly accommodations, sustainable practices and community-focused experiences leading the way. Balancing content about reducing your carbon footprint and promoting sustainable activities is key;
• Similarly, food tourism is promoting the use of local ingredients and supporting producers. Travelers are sharing their experiences at unique restaurants and markets, emphasizing local support and sustainability;
• Travelers are now looking for affordable alternatives to popular destinations, known as destination dupes. Influencers are highlighting less-visited but equally beautiful places that offer similar experiences to their famous counterparts, such as Paros instead of Santorini.

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