Top 2025 wellness trends according to Accor

The company anticipates a shift in hospitality toward evidence-based wellness, sports retreats, functional beverages and brain fitness

As a global leader in the hospitality industry, Accor is pleased to share its perspective on the top wellness trends for 2025. These insights highlight the key advancements that will shape the wellness industry in the year ahead.

Key takeaways

Evidence-based wellness over fads: In 2025, consumers will increasingly reject biohacking fads, quick fixes, and the "health washing" prevalent on social media. Frustrated by unreliable information, they will turn to credible, evidence-based wellness solutions over influencer-driven trends;

Active wellness travel: Wellness travel is shifting from passive relaxation to more active, athletic experiences. Post-pandemic, there's a growing demand for outdoor and sports-based activities such as cycling trips, hiking adventures and high-intensity challenges;

Focus on brain health: With longer life expectancies, brain health is now a top priority for consumers of all ages, from 25 to 75. People are looking for ways to improve cognitive function and mental clarity, making brain fitness a central aspect of the wellness movement.

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