As of September 2023, Booking Holdings was the online travel company with the highest market cap worldwide
As of that month, Booking Holdings - the leading online travel agency (OTA) worldwide by revenue - recorded a market cap of roughly 112.8 billion U.S. dollars. Airbnb and the Trip.com Group followed in the ranking, with a market cap of around 91.1 and 23.2 billion U.S. dollars, respectively.
Get the full graphic at Statista
The new face of hospitality - While traditional hotel stays remain popular, the industry now offers innovative models for diverse, discerning travelers.
Virtuoso on technology, longevity and diversity in luxury travel - Too many people focus on the idea that technology will replace travel agents. In reality, it has only enhanced what they do.
OTAs must remain agile amid rapid change - While AI helps OTAs roll out features faster, errors in travel bookings or customer service can cause major customer stress.
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