Top travel trends according to advisors

Travel trends for this year and next indicate that consumers are increasingly looking for more authentic and immersive experiences in their destinations

Recent research by Virtuoso reveals a significant shift in travel priorities, with a growing emphasis on the emotional experience of travel rather than simply completing a checklist of activities. There is a growing trend toward visiting off-the-beaten-path destinations and traveling during off-peak seasons, reflecting a broader movement toward responsible and sustainable travel in response to overtourism.

Key takeaways

• The 2024 Virtuoso Luxe Report, based on a survey of Virtuoso travel agency members and their teams in more than 50 countries, highlights that active and adventure travel are among the leading travel trends this year;
• The study shows that 68% of agents are seeing an increase in client interest in hotels and restaurants that focus on sustainable gastronomy, reflecting a commitment to cultural engagement;
• According to Virtuoso's research, more than 30% of consumers surveyed are willing to explore alternative, less touristy destinations to help mitigate overtourism.

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