Transforming hotels with artificial intelligence

AI is revolutionizing the hospitality industry and improving core aspects of hotel management, creating a more compelling experience for guests

Scheduling and training processes are becoming streamlined; revenue management has improved optimizations, and SEO and marketing strategies rely on AI to enhance online visibility. Chatbots are used for customer service and exist with many hotel providers today.

Key takeaways

• Improvements in revenue forecasting accuracy alone are significant for hotel revenue management, but there are additional AI use cases that can improve customer relationships;
• I can improve digital marketing by enhancing customer personalization, generating better content - through tools such as ChatGPT - and tracking user journeys from website to website and click to click;
• Adding a chatbot provides information to potential guests and can encourage more guest bookings and create conversations.

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