Travel experts share insights on AI at Phocuswright Europe

What seems clear is that the companies that adopt AI technology and use it well will have a significant advantage

It's been a busy spring in the travel industry, with major product launches from Expedia Group, Google and OpenAI, among others. So when more than 500 travel professionals gathered in Barcelona on Monday for the start of the 2024 Phocuswright Europe conference, there was plenty to talk about before the networking happy hour even began.

Key takeaways

• The immense potential and unpredictable nature of AI advancements make it a highly interesting topic in the travel industry;
• While the idea of a startup revolutionizing travel with disruptive innovation is appealing, it's more likely that established players like Google, Apple, or Meta will set the standard for the use of AI technology in the industry;
• According to the Lufthansa Innovation Hub, new generative AI tools have improved travel inspiration and planning, but it predicts increased discussion about the challenges of using large language models in the coming months.

Get the full story at PhocusWire