Travel media network ad spending exceeds $2 billion in 2024
Travel is becoming a significant sector in commerce media, representing the latest non-retail industry eager to capitalize on the advertising model that has proven to be profitable for retailers
Airlines, ride-hailing services, and online travel agencies are among the companies within the travel ecosystem that are building media networks driven by first-party data. Advertising spending on travel media networks is expected to exceed $2 billion by 2024, with a compound annual growth rate (CAGR) of 17.88% through 2026.
Purchase the full report at eMarketer