Travel SEO in a world of AI “answer engines”
Expect a world with vastly fewer organic search clicks once Google starts to answer informational queries itself
Google intends to turn itself from a search engine into an “answer engine.” Instead of the familiar pages of blue links to third party websites, Google will now provide an AI generated response and a chatbot interface.
Key takeaways
- Instead of millions of pages of search results, we’ll have a tiny number of “read more” citations within or alongside the AI answers that link out to a handful of source websites;
- Getting featured in those citations will be the new SEO, driven by an entirely new set of ranking factors which have been outlined over 2023 by keen Google watchers;
- Travel sites and publishers who rely on organic traffic will need to have a good think about how well their content actually answers specific queries, potentially removing content that could be seen as unhelpful.
Ge the full story at PhocusWire