Travelers are forgoing luxury for nature
The latest trend in high-end travel? Stripping away all the luxuries and getting some dirt under your fingernails
Lately, I’ve discovered a different way of traveling, one that satisfies not only my desire to see new destinations but also a newfound yearning to push my physical (and often emotional) limits. Prior to 2020, my trips revolved around beachfront resorts and butler service. But my priorities have since changed — and, it turns out, I’m in good company.
“We see travelers seeking out activities that require more mental and physical exertion,” says Misty Belles, vice president of global public relations for Virtuoso, a network of luxury travel advisors. “C-suite clients in particular want experiences that go beyond their comfort zone. Executives at the highest levels are willing to push boundaries, and they like to test themselves.”
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