Trip.com on growth strategies

As an Asia-focused travel app, Trip.com's priority is to first expand into Europe as its second big region and further grow from there

Apr 3, 2024

Trip.com has been rebuilding its business, reporting a 70% increase in year-over-year bookings in its recent earnings release for the fourth quarter and full-year 2023. Revenue from accommodation, transportation, and packages saw significant gains, with chairman James Liang describing 2023 as a "significant journey of reconnecting with the world" for China.

Key takeaways

  • Trip.com is focusing on its strengths, particularly in "Europe long-haul," aiming to establish a strong position in the market;
  • Insights from TripGenie show increased user engagement, with users asking more specific questions and accessing more content;
  • The company is working on AI-assisted in-trip experiences, focusing on improving experiences during travel by addressing issues such as long queues and language barriers with guides.

Get the full story at PhocusWire

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.