Tripadvisor pairs AR with street murals to promote San Diego
The company partnered with the San Diego Tourism Authority to create an immersive art campaign
The effort includes interactive street murals, which will be placed in New York City, Chicago and Los Angeles. The paintings created by three different artists will include QR codes that can be scanned to unlock an augmented reality (AR) experience and animated GIFs that can be shared on social media.
Get the full story at Marketing Dive