Tripadvisor takes next-gen users on a journey
With so many resources available, Tripadvisor highlights its unique travel perspectives, showcasing real-world experiences that bring authenticity to travel planning
Tripadvisor is booking its own journey: a new campaign. It’s the first in two years — taking users on a deep dive into travel advice.
Key takeaways
- The “We’ve Been There” campaign includes one 30-second spot and three 15-second spots featuring a couple, a dad with kids and a single female traveler, respectively;
- All highlight how Tripadvisor can offer key info on destinations, food and activities. The variety of options underscores that different travelers have different needs. Some love exploration, others crave solitude and serenity;
- The target audience is next-gen, cord-cutting travelers. The work rolls out across Netflix, Amazon, YouTube, Meta and Pinterest, as well as organic social channels.
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