Trivago acquires stake in hotel rate aggregator Holisto
The company acquired a 30% equity interest in Holisto, which uses “split and match” technology to create novel hotel deals
Trivago described Holisto Ltd., based in Rishon LeZion, Israel, as "an artificial intelligence-driven travel technology platform that serves as a hotel rate aggregator and white-label booking engine provider."
Key takeaways
- Holisto says it uses machine learning to combine multiple hotel bookings for travelers at different rates for the duration of a stay, creating "all kinds of amazingly attractive hotel deals;”
- It also claims to provide value to hotels, allowing them to offer new deals "that are listed as 'sold out' on other sites;
- Trivago said it has the option to buy the remaining 70% of the company within 15 months.
Get the full story at Yahoo! Finance