UK: Heatwaves in Europe could affect travel plans
Latest consumer research indicates that many holidaymakers may hesitate to visit Europe's hottest regions during peak summer following last year's heatwave
A survey of UK adults’ holiday intentions by market researcher Kantar found 28% of those planning a holiday this year agreed with the statement: ‘I am less likely to take a holiday in southern Europe due to the extreme weather conditions in recent years.’
Key takeaways
Over a quarter of people are asking, ‘Is it a good idea to book if it’s going to be 45 degrees?
Those who agreed were younger and less likely to cite good weather as an important factor when booking a holiday;
Price was driving more consumers to book in the shoulder seasons, with the Mediterranean, Canary Islands and Greece expected to remain this summer’s top sellers.
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