UK: OTAs join forces to lobby government

UK online travel companies have pledged to lobby the new government on the "vital benefits" they bring to consumers and the economy

Aug 1, 2024

The group’s 11 members, including online travel agencies, metasearch platforms and rail ticketing sites, formed last year as a united industry voice for pro-consumer policy and digital innovation in travel.

Key takeaways

  • Members are Airbnb, Booking.com, eDreams Odigeo, Expedia Group, Kiwi.com, lastminute.com, loveholidays, On the Beach, Skyscanner, Trainline and Travel Republic;
  • The association aims to collaborate with government, policymakers and regulators “to advocate for an innovative, competitive and consumer-centric travel and tourism industry”;
  • It will focus on consumer protection and choice, and fair and competitive digital markets.

Get the full story at Travel Weekly UK

Related must-reads

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.

By submitting this form, you agree to receive email communication from Hospitality.today and its partners.